About

Sarah

Founder + Business Coach

Hey, I'm sarah

I've forged my own path. I've smashed goals that used to scare me. And I'm here to help you do the same. Creating something out of nothing has always been second nature to me, and after graduating university with a business/marketing degree, I knew I didn't want to work for someone else.

So I took all I had in front of me: A box of clay + set of paint I’d used to make jewellery dishes to sell at a Christmas market the year before. I made it my MISSION to turn this into a business, which would save me from the world of 9-5.

Scaling the ecommerce business of my dreams

I fell in love with marketing + sales psychology. Nothing was more satisfying than shipping off piles of parcels containing MY PRODUCTS, and planning strategic, sell-out launches. I was good at this, and people noticed. I got questions about how I ‘did it’. It was also around this time I discovered the world of business coaching.

I did what I do best: I launched Sarah Airey Co, and jumped straight in. I've now helped hundreds of clients + students to scale their product based businesses in a fun + sustainable way.

I FOUND MY THING

You can do the same. 

PAVING THE WAY

The drive my clients and students have lights me up, and it's been over this journey that I've realised us business owners are a specific breed: We THRIVE when creating something out of nothing. Rather than peering over the edge of possibility, we jump right in.

I wanted us to have our own cute clothing to remind us of the moves we're making. So in April 2021, I launched my own limited edition apparel line: Makers Club. I'm always learning; always growing. And always passing cutting-edge knowledge onto my clients + students

They Call Me The Crazy Snack Lady

01

Peri peri mayo + fried eggs

My favourite savoury combo is:

02

Smoothie bowls. I’m a pro.

My specialty is:

03

CEREAL. Gimme alllll the honey crispex + cornflakes.

At any time of day I’d be up for:

04

McDonald’s cheeseburgers

I could never get sick of:

05

Coconut milk latte

My coffee order is: 

06

Lamington flavoured potato chips (not good!) 

The weirdest snack I’ve tried:

07

Crack Pie from Milk Bar

At the top of my food bucket list is:

08

Roast goat in Tanzania!

I’m really proud of myself for trying:

09

Crunchy peanut butter on toast

A week won’t go by without me eating: 

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