Caption
School
The go-to caption writing COURSE for growing your PRODUCT BASED BUSINESS on Instagram
Caption
School
The go-to caption writing COURSE for growing your PRODUCT BASED BUSINESS on Instagram
So You've Nailed Your Products, But Can't Seem To Convert Followers To Customers?
So you've nailed your products, but can't seem to convert followers to customers?
I'll Make a Bet
• "What the heck should I write for my caption?"
• "How do I make this product photo sound interesting?"
• "My engagement is so low - how can I get it up?"
• "How can I get people to actually buy my stuff?"
• "Is it okay if I just find a similar account and copy one of their captions?"
You've asked yourself one of these questions recently:
I'll Make a Bet
• "What the heck should I write for my caption?"
• "How do I make this product photo sound interesting?"
• "My engagement is so low - how can I get it up?"
• "How can I get people to actually buy my stuff?"
• "Is it okay if I just find a similar account and copy one of their captions?"
You've asked yourself at least one of these questions recently:
you've downloaded all the free guides & are still struggling with what to write?
When I first started selling products through Instagram a few years ago, I was forever on a hamster wheel of trying to come up with ideas. Wracking my brain for something - ANYTHING to share.
But I had no Plan B. Settling for a 9-5 just wasn't an option, so I knew I'd have to figure this out.
AND I DID...
I'VE BEEN THERE TOO!
Caption
School
INTRODUCING
✅ 100+ Done-For-You Caption Templates for Your Product Based Business
✅ Captivating Caption Checklist
✅ 4 Methods for when your products don't solve problems
✅ Done-For-You Monthly Content Strategy
✅ Fillable Content Calendar
✅ 11-page Workbook
✅ BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
✅ BONUS: 40+ CTAs for boosting your sales, engagement, and email list
Caption
INTRODUCING
School
✅ 100+ Done-For-You Caption Templates for Your Product Based Business
✅ Captivating Caption Checklist
✅ 4 Methods for when your products don't solve problems
✅ Done-For-You Monthly Content Strategy
✅ Fillable Content Calendar
✅ 11-page Workbook
✅ BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
✅ BONUS: 40+ CTAs for boosting your sales, engagement, and email list
$54 USD
PAYMENT PLAN
3x monthly payments
$147 USD
ONE TIME PAYMENT
in full
JOIN THE WAITLIST
JOIN THE WAITLIST
$54 USD
PAYMENT PLAN
3x monthly payments
$147 USD
ONE TIME PAYMENT
in full
BUY NOW
BUY NOW
JOIN THE WAITLIST
JOIN THE WAITLIST
After graduating from business school, I launched my first business where I sold handmade jewellery dishes. I scaled this to be my full time income, and I now help others do the same 👏🏼
I recently launched my own limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers.
It was my content and captions that did the converting - it's time you enter the world of powerful captions like I did!!
A BIT ABOUT ME
Let me introduce myself
Hey, I'm Sarah
Product Based Business Coach
DID YOU CATCH THAT?
A FIVE FIGURE LAUNCH WITH LESS THAN 10,000 FOLLOWERS + ZERO PAID ADS 🔥
After graduating from business school, I launched my first business where I sold handmade jewellery dishes. I scaled this to be my full time income, and I now help others do the same 👏🏼
I recently launched my own limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers.
It was my content and captions that did the converting - it's time you enter the world of powerful captions like I did!!
A BIT ABOUT ME
Let me introduce myself
Hey, I'm Sarah
Product Based Business Coach
DID YOU CATCH THAT? A FIVE FIGURE LAUNCH WITH LESS THAN 10,000 FOLLOWERS + ZERO PAID ADS 🔥
A BIT ABOUT ME
caption school hosts 100+ done-for-you caption templates that cover the five caption categories
Want to See a Caption Template Example?
CAPTION CATEGORY = PROMOTIONAL
Here's one of the 100+ caption templates...
HERE'S ONE OF THE 100+ CAPTION TEMPLATES:
Want to See a Caption Template Example?
CAPTION CATEGORY = PROMOTIONAL
(THERE ARE five CAPTION CATEGORIES
TAUGHT WITHIN CAPTION SCHOOL
This is just what I need
"When I first got in touch with Sarah, I was desperate to get things improving with Motlied as I wanted to get somewhere with this business so damn bad.
It's been a goal to get 40 sales a month as previously I was very lucky to get 25. Then, over May I got 137 sales. I even got 10 sales in one day... I'm so thankful for all your help and advice."
- Jenna, Motlied Kids
Client Love
Imagine If You...
⚡️Knew exactly what to post, so you could show up with engaging content consistently
⚡️Grew a community of brand fans that not only engage with you, but also BUY
⚡️Wrote captions that had people conversing in the comments
⚡️Could monetise a small audience without feeling salesy
This Is For You If...
⚡️You dread writing captions because you never know what to say
⚡️You're sick of hearing crickets on your posts
⚡️You've nailed your products + are dreaming of seeing piles of parcels in your home office
⚡️You want your content to attract ideal customers
What's Included
✅ 100+ Done-for-You Caption Templates that cover the Five Caption Categories a product based business needs
✅ Captivating Caption Checklist - learn the key ingredients that every engaging caption needs.
✅ Four methods for when your products don't solve problems to ensure your captions are hard-hitting.
✅ The psychology behind engaging captions + CTA's. Let's blend human psychology with the current landscape of Instagram.
✅ Comprehensive Workbook of my proprietary methods, For idea generation + effective writing.
✅ Done-For-You Monthly Content Strategy
✅ Fillable Content Calendar to be printed month-by-month to keep you on track. A non-negotiable for launches + significant retail dates.
✅ BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
✅ BONUS: 40+ CTAs for boosting your sales, engagement, and email list
I SO NEED THIS
What's Included
✅ 100+ Done-for-You Caption Templates that cover the Five Caption Categories a product based business needs
✅ Captivating Caption Checklist - learn the key ingredients that every engaging caption needs.
✅ Four methods for when your products don't solve problems to ensure your captions are hard-hitting.
✅ The psychology behind engaging captions + CTA's. Let's blend human psychology with the current landscape of Instagram.
✅ Comprehensive Workbook of my proprietary methods, For idea generation + effective writing.
✅ Done-For-You Monthly Content Strategy
✅ Fillable Content Calendar to be printed month-by-month to keep you on track. A non-negotiable for launches + significant retail dates.
✅ BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
✅ BONUS: 40+ CTAs for boosting your sales, engagement, and email list
I SO NEED THIS
More Love For Caption School
YEARS INTO MY BUSINESS I HAD ALMOST ZERO SALES, SO I DECIDED TO WORK WITH SARAH.
IN A RECENT LAUNCH I SET THE GOAL TO MAKE $500 IN A DAY. I MADE $750 BY 8:45AM AND BY THE NEXT MORNING, $2000!!!
Michelle, SHOP SPARROW CO
Client Love
I Get Asked These Questions A Lot:
Q: How can I get more engagement?
A: Write good captions
Q: How can I convert followers to customers?
A: Write good captions
Q: How can I sell without feeling salesy?
A: Write good captions
Q: How can I build a community of peeps that love my brand?
A: Write good captions
See The Pattern?
Your captions MATTER, and are a key component in the sales process.
When I finally harnessed the power of effective caption writing (thus, my signature Frameworks were born), my business turned around once + for all.
Let's do the same for you inside Caption School.
I'm ready for this
BEFORE I MET SARAH, MY BUSINESS WAS JUST POTTERING ALONG, I HAD AROUND 15 STOCKISTS BUT MY INSTAGRAM WAS A SHAMBLES. I CAN PROUDLY SAY AFTER 6 MONTHS OF COMPLETING MY COURSE, I HAVE AN AMAZING COHESIVE FEED, ORGANIC GROWTH AND ALMOST 50 STOCKISTS!
I HAVE NEEDED TO GO TO PART TIME WORK... CHOOSING SARAH WAS THE BEST DECISION I HAVE EVER MADE.
- Chantelle, Willow Collective
Client Love
What If 2022 Looked
Different...
1️⃣ You approach Instagram with proven frameworks + methods, meaning you don't waste hours on the app.
2️⃣ You never feel salesy, because your content converts followers to customers organically + with ease.
3️⃣ You actually ENJOY using Instagram because you're not in a constant state of "I NEED IDEAS!!!"
4️⃣ Your engagement skyrockets + you're the go-to gal in your industry because your content stands out.
I'M READY FoR THIS
The A's to your Q's
Upon purchase you will be emailed login access to the Caption School course dashboard. This hosts all video lessons.
Caption School is a self-study course. You will not have 1:1 access to Sarah in the program. Please come hang out on Instagram.
Access to the curriculum.
Tried, tested and then tested again. This curriculum is packed with methods + frameworks. You will have access to the course for as long as it exists. There are no plans for it to expire—if that changes, you’ll have 6 months’ notice beforehand.
Lowest price ever. Lock it in now!
Purchase Caption School and get Sarah's exact insights and strategies for a fraction of the cost vs. working with her privately.
Unlike other programs, Caption School is specifically for product based businesses, and provides proven, actionable frameworks for caption writing.
I implemented these same frameworks in my product based business (Sasa Collective), and so do my high level clients.
I want you to be satisfied with your purchase but I also want you to give your best effort to apply all of the methods in Caption School. While there is not a guarantee I do offer a 14-day refund for purchases. In order to qualify for a refund, you must submit proof that you gave the course an honest effort and it did not work for you.
In the event that you have not been able to get any results from the methods you implemented, contact Team Sarah Airey Co support at sarah@sarahairey.com within the first 14 days from the date you purchased Caption School and let us know if you would like a refund. You must include evidence with your refund request that all available modules have been completed and the methods taught within Caption School implemented. If you request a refund and do not include your coursework, you will not be granted a refund.
We will NOT provide refunds for purchases made more than 14 days following the date of purchase. After day 14, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Quit reinventing the wheel on every damn post
How? Caption School is a proven system that will keep your content engaging (and converting)
let's do this