Caption
School
The go-to caption writing COURSE for growing your PRODUCT BASED BUSINESS on Instagram
Caption
School
The go-to caption writing COURSE for growing your PRODUCT BASED BUSINESS on Instagram
Don't Know What To Post To Cut Through The Noise?
• "What the heck should I write for my caption?"
• "What caption should I pair with this product photo?"
• "My engagement is so low - how can I get it up?"
• "How can I get people to actually buy my stuff?"
• "Is it okay if I just find a similar account and copy their captions?"
You've asked yourself one of these questions recently:
Specifically For Product Based Business Owners
Don't Know What To Post To Cut Through The Noise?
"What the heck should I write for my caption?"
"How do I make this product photo sound interesting?"
"My engagement is so low - how can I get it up?"
"How can I get people to actually buy my stuff?"
"Is it okay if I just find a similar account and copy their captions?"
I bet you've asked yourself at least one of these questions recently:
specifically for product based business owners
You've Downloaded All The Free Guides & Are Still Struggling With What To Write?
100+ Done-For-You Caption Templates for Your Product Based Business
Captivating Caption Checklist
4x methods for when your products don't solve problems
How to identify your ideal customer
Done-For-You Monthly Content Strategy
BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
BONUS: 40+ CTAs for boosting your sales, engagement, and email list
look no further...
I need this
I NEED THIS
You've Downloaded All The Free Guides & Are Still Struggling With What To Write?
• 100+ Done-For-You Caption Templates for Your Product Based Business
• Captivating Caption Checklist
• 4x methods for when your products don't solve problems
• How to identify your ideal customer
• Done-For-You Monthly Content Strategy
• BONUS: 40+ Hook Ideas (& my 5 Hook Techniques)
• BONUS: 40+ CTAs for boosting your sales, engagement, and email list
look no further...
in caption school
What's Included
MODULE 1
Groundwork
Before we put pen to paper, let's get the Groundwork in place:
• The role captions play in the conversion process
• Captivating Caption Checklist (learn the 7x components every caption needs)
• 3x tactics to identify your ideal customer
• "What if my products don't solve a problem?" My 4x Methods for tackling this to ensure your content is still powerful & hard-hitting
• How to make your captions convert higher
• Fillable Workbook
MODULE 2
Storytelling
Maximise sales by emotionally bonding your audience to your brand. The stronger the bond, the more sales. This is achieved through nailing the art of Storytelling:
• My signature methods for identifying stories for Storytelling captions
• Maximise engagement via effective structuring
MODULE 3
100+ Caption Templates
Done-for-you! All you have to do is fill in the blanks. You're getting 100+ caption templates (hosted conveniently in a Google Sheet and Google Doc to suit your preference), that are spread across the Five Caption Categories:
• Storytelling
• Entertain & Relate
• About the Brand
• Product Spotlight
• Promotional
MODULE 4
Advanced Tips
• Does the image and caption have to link?
• How often should I post on the feed?
• I’m a super private person - how do I go about sharing my life?
• When’s the best time to post?
• Is it okay to share the same caption twice?
Insightful Caption Questions:
• Learn the ratios of how many captions from each Caption Category you should should share in relation to the others.
Ratios & Content Strategy
Don't Forget About Your Bonuses!
• Copy & paste for your product based business!
• Learn my Five Hook Techniques
40+ Hooks
Bonus #1 Value = $57
• For boosting your sales, engagement & email list
• Specifically for product based businesses
40+ CTAs
Bonus #2 Value = $57
Paragraph
get me inside
What's Included
Before we put pen to paper, let's get the Groundwork in place:
Groundwork
Storytelling
MODULE 1
MODULE 2
Maximise sales by emotionally bonding your audience to your brand. The stronger the bond, the more sales. This is achieved through nailing the art of Storytelling:
Don't forget about your bonuses!
It's Bonus Time...
40+ Hooks
- Copy & paste for your product based business!
- Includes my Five Hook Techniques
40+ CTAs
- For boosting your sales, engagement, and email list
- Specifically for product based businesses
in caption school
100+ Caption
Templates
Advanced Tips
MODULE 3
MODULE 4
Does the image and caption have to link?
How often should I post on the feed?
I’m a super private person - how do I go about sharing my life?
When’s the best time to post?
Is it okay to share the same caption twice?
All answered inside:
Done-for-you! All you have to do is fill in the blanks. You're getting 100+ caption templates (hosted conveniently in a Google Sheet and Google Doc to suit your preference), that are spread across the Five Caption Categories:
Ratios & Content Strategy
Learn the ratios of how many captions from each Caption Category you should should share in relation to the others.
My signature methods for identifying stories for Storytelling captions.
Maximise engagement via effective structuring.
The role captions play in the conversion process
Captivating Caption Checklist (learn the 7x components every caption needs)
3x tactics to identify your ideal customer
"What if my products don't solve a problem?" My 4x Methods for tackling this to ensure your content is still powerful & hard-hitting
How to make your captions convert higher
Fillable Workbook
Storytelling
Entertain & Relate
About the Brand
Product Spotlight
Promotional
$54 USD
PAYMENT PLAN
3x monthly payments
$147 USD
ONE TIME PAYMENT
in full
join the waitlist
join the waitlist
$54 USD
PAYMENT PLAN
3x monthly payments
$147 USD
ONE TIME PAYMENT
in full
join the waitlist
join the waitlist
get ready for the next level
BEFORE
• Hated writing captions.
• Would only write about her products.
• Low engagement.
• Wasn't attracting new followers
AFTER
• Recently had a 4-figure product launch.
• New followers every week.
• Engagement on every post.
• Brain is flooded with caption ideas.
Cassie, Fox and Quill Co
Caption School
hear from a student of
I NEED THIS
BEFORE
• Hated writing captions.
• Would only write about her products.
• Low engagement.
• Wasn't attracting new followers
AFTER
• Recently had a 4-figure product launch.
• New followers every week.
• Engagement on every post.
• Brain is flooded with caption ideas.
Cassie, Fox and Quill Co
Hear From a Student of Caption School...
I need this
Seriously! I hope my story makes you realise that you absolutely CAN scale your product based business to be your full time gig:
After graduating from business school, I launched my first business (personalised jewellery dishes), which I scaled to be my full time income. I even had to hire help at times.
Fast forward and I now help others do the same. I've served hundreds of clients & students, many of which have left their full time jobs because their product based businesses have blown up.
While juggling my coaching business, I decided to launch a limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers at the time.
It was my content and captions that did the converting - it's time you enter the world of powerful captions like I did!!
QUIT THINKING YOUR BUSINESS CAN'T TAKE OFF!
Hey, I'm Sarah
I know how to do this e-commerce thing
Seriously! I hope my story makes you realise that you absolutely CAN scale your product based business to be your full time gig:
After graduating from business school, I launched my first business (personalised jewellery dishes), which I scaled to be my full time income. I even had to hire help at times.
Fast forward and I now help others do the same. I've served hundreds of clients & students, many of which have left their full time jobs because their product based businesses have blown up.
While juggling my coaching business, I decided to launch a limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers at the time.
It was my content and captions that did the converting - it's time you enter the world of powerful captions like I did!!
QUIT THINKING YOUR BUSINESS CAN'T TAKE OFF!
Hey, I'm Sarah
E-commerce is kinda
my thing
your products aren't the problem.
reminder!
Your content is.
Something I often see is that product based business owners will only share captions from a couple of categories, eg. They’ll only talk about their products & promote them.
There are actually many areas of the brain that need to be triggered if you want high conversions (the brain is complex, and there’s also multiple types of buyers, too!)
It’s for this reason exactly that I teach five caption categories and when you get Caption School, you’re getting 100+ templates that cover these categories, as well as so much more.
it's time to stop winging it.
BEFORE
• Didn't know what to write in order to get engagement.
AFTER
• First launch after Caption School sold out within 24 hours. 100 more units of stock was secured, which also sold out.
Kelly, Iron Butterfly
Jewellery
Caption School
hear from a student of
yes please!
Your products aren't the problem. Your content is.
reminder!
Your content is.
Something I often see is that product based business owners will only share captions from a couple of categories, eg. They’ll only talk about their products & promote them.
There are actually many areas of the brain that need to be triggered if you want high conversions (the brain is complex, and there’s also multiple types of buyers, too!)
It’s for this reason exactly that I teach five caption categories and when you get Caption School, you’re getting 100+ templates that cover these categories, as well as so much more.
it's time to stop winging it.
BEFORE
• Didn't know what to write in order to get engagement.
AFTER
• First launch after Caption School sold out within 24 hours. 100 more units of stock was secured, which also sold out.
Kelly, Iron Butterfly
Jewellery
Hear From a Student of Caption School...
Want to See a Caption Template Example?
this is just what i need
Here's one of the caption templates from the promotional category:
caption school hosts 100+ fill-in-the-blank caption templates across the five caption categories
100+ fill-in-the-blank
Want to See a Caption Template Example?
This is just what I need
CAPTION SCHOOL HOSTS 100+ FILL-IN-THE-BLANK CAPTION TEMPLATES ACROSS THE FIVE CAPTION CATEGORIES
100+ FILL-IN-THE-BLANK
HERE'S ONE OF THE CAPTION TEMPLATES FROM THE PROMOTIONAL CATEGORY:
My engagement is up which really helped when I launched my new colours. Turns out I'm not as boring as I thought I was!! 5 figure launches wouldn't be possible if my audience didn't like, know and trust me so I can truly say, caption school was such a good investment for my business.
- Chantelle, Willow Collective
More Reviews
"Caption School is freakin' incredible"
Since using caption school, not only am I no longer stuck for what to say but I enjoy caption writing now. I've noticed a huge upturn in engagement, I use to really struggle to get any comments on posts but now I'm really connecting with people. They're getting to know the real me!
- Luana,
You're the bomb
"I'm really connecting with people"
I'm ready to join
My engagement is up which really helped when I launched my new colours. Turns out I'm not as boring as I thought I was!! 5 figure launches wouldn't be possible if my audience didn't like, know and trust me so I can truly say, caption school was such a good investment for my business.
- Chantelle, Willow Collective
More Reviews
"Caption School is freakin' incredible"
Since using caption school, not only am I no longer stuck for what to say but I enjoy caption writing now. I've noticed a huge upturn in engagement, I use to really struggle to get any comments on posts but now I'm really connecting with people. They're getting to know the real me!
- Luana,
You're the bomb
"I'm really connecting with people"
I'm ready to join
Imagine If You...
⚡️ Knew exactly what to post, so you could show up with engaging content consistently
⚡️ Grew a community of brand fans that not only engage with you, but also BUY
⚡️ Wrote captions that had people conversing in the comments
⚡️ Could monetise a small audience without feeling salesy
This Is For You If...
⚡️ You dread writing captions because you never know what to say
⚡️ You're sick of hearing crickets on your posts
⚡️ You've nailed your products and dream of seeing piles of parcels in your home office
⚡️ You want your content to attract ideal customers
What If 2024 Looked
Different...
You approach Instagram with proven frameworks + methods, meaning you don't waste hours on the app.
You never feel salesy, because your content converts followers to customers organically + with ease.
You actually ENJOY using Instagram because you're not in a constant state of "I NEED IDEAS!!!"
Your engagement skyrockets + you're the go-to gal in your industry because your content stands out.
I'm ready for this
The A's to your Q's
Upon purchase you will be emailed login access to the Caption School course dashboard. This hosts all video lessons.
Caption School is a self-study course. You will not have 1:1 access to Sarah in the program. Please come hang out on Instagram.
Access to the curriculum.
Tried, tested and then tested again. This curriculum is packed with methods + frameworks. You will have access to the course for as long as it exists. There are no plans for it to expire—if that changes, you’ll have 6 months’ notice beforehand.
Lowest price ever. Lock it in now!
Purchase Caption School and get Sarah's exact insights and strategies for a fraction of the cost vs. working with her privately.
Unlike other programs, Caption School is specifically for product based businesses, and provides proven, actionable frameworks for caption writing.
I implemented these same frameworks in my product based business (Sasa Collective), and so do my high level clients.
I want you to be satisfied with your purchase but I also want you to give your best effort to apply all of the methods in Caption School. While there is not a guarantee I do offer a 14-day refund for purchases. In order to qualify for a refund, you must submit proof that you gave the course an honest effort and it did not work for you.
In the event that you have not been able to get any results from the methods you implemented, contact Team Sarah Airey Co support at sarah@sarahairey.com within the first 14 days from the date you purchased Caption School and let us know if you would like a refund. You must include evidence with your refund request that all available modules have been completed and the methods taught within Caption School implemented. If you request a refund and do not include your coursework, you will not be granted a refund.
We will NOT provide refunds for purchases made more than 14 days following the date of purchase. After day 14, all payments are non-refundable and you are responsible for full payment of the fees for the program regardless if you complete the program.
Quit reinventing the wheel on every damn post
How? Caption School is a proven system that will keep your content engaging (and converting)