the DOORS ARE CURRENTLY CLOSED. JOIN THE WAITLIST BELOW TO BE NOTIFIED WHEN THEy're open.
Are You Ready For A Hands-Free Sales System?
• Sell your products on autopilot using the content you're already posting
• Grow your email list faster than ever before
• Convert your Reel viewers & Story snoopers to paying customers
• Spend less time on Instagram, yet wake up to a flood of DMs & sales
• Boost your engagement by up to 600%
RAISE YOUR HAND IF YOU'RE READY TO...
Link In Bio = Dead
let me inside
get ready for the next level
• The full, step-by-step process for using DM Automations to capture more email addresses, turn your Reels viewers into customers and sell your products on Autopilot.
• 10+ done-for-you DM Automation Templates that you can easily customise for your own business.
• Connect with your audience & give them what they want *faster*, without sounding like a robot.
• Stop wasting your time creating content that does nothing! Learn how to create content that fuels your DM Automations so that your business can grow without you being on the app all the time.
you're in the right place...
let me inside
"Link in Bio" is killing your sales
Let’s say you share a Reel that promotes your products. You have two options for getting people on your website…
1. From the Reel they would tap your username
2. Wait to be taken to your Instagram profile
3. Tap on the link in your bio
4. If you have something like a LinkTree or LinkPop, they’ll have to then find the correct link and tap on it
5. Wait for your website to load
6. Navigate your website
7. Exit out of the page
8. They’ll finally return to Instagram & can continue scrolling
option one
"Link In Bio"
a clunky process that will lose potential sales
1. They comment the Keyword
option two
DM Automations
a quick, user friendly process that converts
2. They instantly receive a DM from you
In a world where consumers are increasingly wanting 'quick' and 'convenient', it's clear that 'link in bio' is out and DM Automations are here to stay.
DM Automations = More website traffic
DM Automations = More product sales
DM Automations = More email list growth
DM Automations = More engagement
DOORS ARE CURRENTLY CLOSED. JOIN THE WAITLIST BELOW TO BE NOTIFIED WHEN THE DOORS RE-OPEN.
Are you ready for a hands-free sales system?
Sell your products on autopilot using the content you're already posting
Grow your email list faster than ever before
Convert your Reel viewers & Story snoopers to paying customers
Spend less time on Instagram, yet wake up to a flood of DMs & sales
Boost your engagement by up to 600%
raise your hand if you're ready to...
link in bio = Dead
Get ready for the next level
The full, step-by-step process for using DM Automations to capture more email addresses, turn your Reels viewers into customers and sell your products on Autopilot.
10+ done-for-you DM Automation Templates that you can easily customise for your own business.
Connect with your audience & give them what they want *faster*, without sounding like a robot.
Stop wasting your time creating content that does nothing! Learn how to create content that fuels your DM Automations so that your business can grow without you being on the app all the time.
you're in the right place...
let me inside
bring it on
1. From the Reel they would tap your username
2. Wait to be taken to your Instagram profile
3. Tap on the link in your bio
4. If you have something like a LinkTree or LinkPop, they’ll have to then find the correct link and tap on it
5. Wait for your website to load
6. Navigate your website
7. Exit out of the page
8. They’ll finally return to Instagram & can continue scrolling
Let’s say you share a Reel that promotes your products. You have two options for getting people on your website…
option one
In a world where consumers are increasingly wanting 'quick' and 'convenient', it's clear that 'link in bio' is an ineffective CTA and DM Automations are here to stay.
DM Automations = More website traffic
DM Automations = More product sales
DM Automations = More email list growth
DM Automations = More engagement
a clunky process that will lose potential sales
"Link In Bio"
option two
a quick, user friendly process that converts
DM Automations
1. They comment the Keyword
2. They instantly receive a DM from you
"Link In Bio" is killing your sales
What's Included
To get started with DM Automations, you will need to connect Manychat to your Instagram account. ‘Manychat’ is the DM Automation platform I use, which is a Meta-approved platform that is in compliance with Instagram and its terms.
This Module covers the full process of getting set up:
• Creating a Manychat account
• Connecting your Manychat account to your Instagram account
• Optional: Connecting Manychat to your email marketing platform, in this case Klaviyo (alternative tutorial for Mailchimp included)
Tech Setup Essentials
I'm ready for this
module 1
I’ve done the hard part for you. In one click, import the 10x DM Automation templates that I’ve pre-built for product based businesses which will allow you to automatically:
• Generate sales
• Capture email addresses
• Provide coupon codes
• Build a Waitlist
• Promote your products
• Recommend products based on customer interests/needs
• Gather User Generated Content
• Gather Wholesale enquiries
… and so much more (seriously)
Building Your DM Automations
module 2
I’ll teach you how to easily customise these DM Automations for your own business. If you want to capture more email addresses, turn your Reels viewers into customers and sell on Autopilot, you need these Templates!
Master the art of creating DM automations that resonate with your audience by incorporating your brand voice. This module will teach you how to add a personal touch and frame your messages for a seamless and enjoyable user experience, leading to higher conversions. Because sounding like a robot isn’t cool.
Conversational Magic
module 3
For this automated system to work effectively, you need comments on your posts and replies to your Stories. In this module, you’ll learn my proven formula and insider secrets for crafting content that FLOODS your DM automations with ideal customers. Discover the strategies for creating compelling posts and stories that converts the viewers of your Reels & Stories into paying customers.
Craft Content that Fuels Your DM Automations
module 4
POSTING THE RIGHT REELS & INSTAGRAM STORIES
MORE PEOPLE TRIGGERING YOUR DM AUTOMATIONS
MORE PRODUCT SALES
We'll dive deep into content creation techniques that drive engagement, spark conversations, and seamlessly integrate with your DM Automation system, ensuring a steady stream of buyers
And because I love to over-deliver, here's your BONUSES:
I SO NEED THIS
I’ve created 15 Product-Based Reels that you can easily adapt to suit your own business to fuel your DM Automations, engage, and convert your Reels views into cash.
✅ Each Reel is designed with a captivating hook and compelling call-to-action (CTA) tailored to drive comments that trigger your DM Automations.
✅ Adapt these Reels to suit your business. Simply plug in your product details, personalise the hook, and use the provided CTA to encourage immediate action.
✅ These Reel examples are designed to be flexible, allowing you to tweak and tailor them to align with your products and the DM Automation you want to fuel.
15 High-Converting Reel Examples
Bonus Value = $45 USD
Elevate your DM Automation game with this exclusive bonus – 13 High-Impact Story Sets. I’ve designed these Story Sets to engage your audience and power your DM Automations so you can get sales while you sleep.
✅ Each set is designed to grab attention & spark Story replies to fuel your DM Automations.
✅ For each Story Set, I provide recommendations on the best-suited DM Automation/s, ensuring you know exactly which Set to use based on your business objectives.
✅ Easily adaptable to suit your business: Simply plug in your specific details, personalise the text, and implement the provided call-to-action (CTA)
13 High-Impact Story Sets
Bonus Value = $37 USD
✅ Use this Instagram Story hack to boost your Story views by 3x-10x! More Story views = More sales & email subscribers.
✅ Use this strategy to get more people in your DM Automations. It's a particularly effective strategy for a launch or a promotion (perfect for the upcoming Black Friday / Holiday season!)
Black Tile Instagram Story Strategy
I don't just talk
the talk.
After graduating from business school, I launched my first business where I sold handmade jewellery dishes. I scaled this to be my full time income, and I now help others do the same 👏🏼
I recently launched my own limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers.
I coach product based business owners to reach new heights in their business - many of my clients have quit their jobs because their businesses make BANK.
i've had huge success selling products with zero paid ads.
Walking the talk
$58 USD
4 monthly payments of
Are You Ready for
what you're getting:
Hands-Free Sales?
Automations that Sell Course ($1,373 value)
10x Done-For-You DM Automations ($397 value)
Bonus: 15 High-Converting Reel Examples ($45 value)
Bonus: 13 High-Impact Story Sets ($37 value)
Strategies from a Product Marketing Expert
Early Bird Bonus: Audit ($97 value)
$297 USD
$199 USD
one payment of
$297 USD
join the waitlist
join the waitlist
What's Included...
To get started with DM Automations, you will need to connect Manychat to your Instagram account. ‘Manychat’ is the DM Automation platform I use, which is a Meta-approved platform that is in compliance with Instagram and its terms.
This Module covers the full process of getting set up:
Tech Setup Essentials
i'm ready for this
module 1
Creating a Manychat account
Connecting your Manychat account to your Instagram account
Optional: Connecting Manychat to your email marketing platform, in this case Klaviyo (alternative tutorial for Mailchimp included)
I’ve done the hard part for you. In one click, import the 10x DM Automation templates that I’ve pre-built for product based businesses which will allow you to automatically:
Building Your DM Automations
module 2
Generate sales
Capture email addresses
Provide coupon codes
Build a Waitlist
Promote your products
Recommend products based on customer interests/needs
Gather User Generated Content
Gather Wholesale enquiries
… and so much more (seriously)
I’ll teach you how to easily customise these DM Automations for your own business. If you want to capture more email addresses, turn your Reels viewers into customers and sell on Autopilot, you need these Templates!
Master the art of creating DM automations that resonate with your audience by incorporating your brand voice. This module will teach you how to add a personal touch and frame your messages for a seamless and enjoyable user experience, leading to higher conversions. Because sounding like a robot isn’t cool.
Conversational Magic
module 3
For this automated system to work effectively, you need comments on your posts and replies to your Stories. In this module, you’ll learn my proven formula and insider secrets for crafting content that FLOODS your DM automations with ideal customers. Discover the strategies for creating compelling posts and stories that converts the viewers of your Reels & Stories into paying customers.
Craft Content that Fuels Your DM Automations
module 4
We'll dive deep into content creation techniques that drive engagement, spark conversations, and seamlessly integrate with your DM Automation system, ensuring a steady stream of buyers
posting the right reels & instagram stories
more people triggering your dm automations
more product sales
bonus value = $37 USD
It's Bonus Time...
40+ Hooks
- Copy & paste for your product based business!
- Includes my Five Hook Techniques
40+ CTAs
- For boosting your sales, engagement, and email list
- Specifically for product based businesses
It's Bonus Time...
40+ Hooks
- Copy & paste for your product based business!
- Includes my Five Hook Techniques
40+ CTAs
- For boosting your sales, engagement, and email list
- Specifically for product based businesses
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
Reels Q&A Masterclass and Audit
Right now, it’s likely you have so many questions about using Reels to scale your product based business. When you join today, you’ll get exclusive access to a Reels Q&A Masterclass and Audit.
You’ll be able to get your questions answered, and receive personalised feedback on your Reels. The Masterclass will take place in approx one months’ time so that you can go through Master Your Reels first, and begin implementing.
BONUS #5
$197
value
early bird bonus
early bird bonus expires in:
And because I love to over-deliver, here's your BONUSES:
13 High-Impact Story Sets
Elevate your DM Automation game with this exclusive bonus – 13 High-Impact Story Sets. I’ve designed these Story Sets to engage your audience and power your DM Automations so you can get sales while you sleep.
i'm ready for this
Each set is designed to grab attention & spark Story replies to fuel your DM Automations.
For each Story Set, I provide recommendations on the best-suited DM Automation/s, ensuring you know exactly which Set to use based on your business objectives.
Easily adaptable to suit your business: Simply plug in your specific details, personalise the text, and implement the provided call-to-action (CTA)
bonus value = $37 USD
15 High-Converting Reel Examples
I’ve created 15 Product-Based Reels that you can easily adapt to suit your own business to fuel your DM Automations, engage, and convert your Reels views into cash.
Each Reel is designed with a captivating hook and compelling call-to-action (CTA) tailored to drive comments that trigger your DM Automations.
Adapt these Reels to suit your business. Simply plug in your product details, personalise the hook, and use the provided CTA to encourage immediate action.
These Reel examples are designed to be flexible, allowing you to tweak and tailor them to align with your products and the DM Automation you want to fuel.
bonus value = $45 USD
Black Tile Instagram Story Strategy
Use this Instagram Story hack to boost your Story views by 3x-10x! More Story views = More sales & email subscribers.
Use this strategy to get more people in your DM Automations. It's a particularly effective strategy for a launch or a promotion (perfect for the upcoming Black Friday / Holiday season!)
After graduating from business school, I launched my first business where I sold handmade jewellery dishes. I scaled this to be my full time income, and I now help others do the same 👏🏼
I recently launched my own limited edition apparel line, which was a five figure launch. I used zero paid ads, and had less than 10,000 followers.
I coach product based business owners to reach new heights in their business - many of my clients have quit their jobs because their businesses make BANK.
I don't just talk the talk. i've had huge success selling physical products with zero paid ads.
Hey, I'm Sarah
$58 USD
4 monthly payments of
Are You Ready for
what you get when you join:
Hands-Free Sales?
Automations that Sell Course ($1,373 value)
10x Done-For-You DM Automations ($397 value)
Bonus: 15 High-Converting Reel Examples ($45 value)
Bonus: 13 High-Impact Story Sets ($37 value)
Strategies from a Product Marketing Expert
Early Bird Bonus: Audit ($97 value)
$297 USD
$199 USD
one payment of
$297 USD
join the waitlist
join the waitlist
BEFORE
• Wanted to launch a new product & knew she needed to build a Waitlist but didn't know how.
• Had never used DM Automations and has limited time.
AFTER
• Set up DM Automations and grew a Waitlist of 260 people in 1 week.
• Experienced more engagement on social media.
• Had to go overseas when her launch went Live so sent out 1-2 emails and posted minimally on Instagram.
• ….but because she had DM Automations set up and a solid Waitlist, she sold over $8,000 of product (this excludes shipping!) in one week.
• Had never experienced anything like this when releasing products in the past
Yvonne, Collectible Plushies
The Power of DM Automations
let me inside
BEFORE
• Had never used DM Automations
AFTER
• Set up her first DM Automation to build a Waitlist for a sale in her jewellery business.
• Within 2 days, over 200 people had signed up. “I remember seeing the notifications of people joining the Waitlist without me having to do anything…a surreal moment”
• On the morning of her sale, she had over 65 orders come through within a few hours.
• Used DM Automations again for the launch of a new collection which worked really well, too.
Pauline, Tiny Jewellery
Yes! Manychat (the DM Automation software you'll be using) is an official Meta Business Partner, meaning that it's safe for your account as long as you're operating in the guidelines of Manychat.
"Is this safe for my Instagram account?!"
a's to your q's
Not at all! There is a free Manychat plan if you’re not wanting to pay yet. I’ve provided 10 DM Automation Templates that can be used on the free plan. When joining you will also get a coupon code to join Manychat Pro for free for 30 days.
"Do I have to pay to use Manychat?"
Sure thing! Jump on your mobile and DM me the word "DEMO" on Instagram. My username is @sarah.airey.co
"Can I see an example of a DM Automation"
Hear from my students...
BEFORE
Wanted to launch a new product & knew she needed to build a Waitlist but didn't know how.
Had never used DM Automations and has limited time.
AFTER
Set up DM Automations and grew a Waitlist of 260 people in 1 week.
Experienced more engagement on social media.
Had to go overseas when her launch went Live so sent out 1-2 emails and posted minimally on Instagram.
….but because she had DM Automations set up and a solid Waitlist, she sold over $8,000 of product (this excludes shipping!) in one week.
Had never experienced anything like this when releasing products in the past
Yvonne, Collectible Plushies
i'm ready for this
BEFORE
Had never used DM Automations
AFTER
Set up her first DM Automation to build a Waitlist for a sale in her jewellery business.
Within 2 days, over 200 people had signed up. “I remember seeing the notifications of people joining the Waitlist without me having to do anything…a surreal moment”
On the morning of her sale, she had over 65 orders come through within a few hours.
Used DM Automations again for the launch of a new collection which worked really well, too.
Pauline, Tiny Jewellery
some a's to your q's
Yes! Manychat (the DM Automation software you'll be using) is an official Meta Business Partner, meaning that it's safe for your account as long as you're operating in the guidelines of Manychat.
"Is this safe for my Instagram account?!"
"Do I have to pay to use Manychat?"
Not at all! There is a free Manychat plan if you’re not wanting to pay yet. I’ve provided 10 DM Automation Templates that can be used on the free plan. When joining you will also get a coupon code to join Manychat Pro for free for 30 days.
"Can I see an example of a DM Automation"
Sure thing! Jump on your mobile and DM me the word "DEMO" on Instagram. My username is @sarah.airey.co
Imagine this...
You have a system that captures more email addresses, turn your Reels viewers into customers and sell your products on Autopilot.
You're able to stop wasting your time creating content that does nothing. Now, your content will fuel your DM Automations, so that your business will grow without you being on the app all the time.
Every week you have more product sales, website traffic, email list growth, engagement, user-generated-content & so much more.
Despite spending less time on Instagram, you wake up to a flood of DMs & sales because your Automations do the hard work for you.
Your engagement is boosted by up to 600%.
i'm joining
Hear from another student...
i'm ready for this
BEFORE
Knew she needed to set up DM Automations but put them in the 'too hard basket'.
AFTER
Found them "so easy" to set up.
Woke up to three online sales and a wholesale order from her first DM Automation.
Has since set up two more DM Automations and is excited to set up more.
"If you're on the fence, I highly recommend the Automations that Sell course"
Amanda, Scented Purpose
Imagine This...
✔️ You have a system that captures more email addresses, turn your Reels viewers into customers and sell your products on Autopilot.
✔️ You're able to stop wasting your time creating content that does nothing. Now, your content will fuel your DM Automations, so that your business will grow without you being on the app all the time.
✔️ Every week you have more product sales, website traffic, email list growth, engagement, user-generated-content & so much more.
✔️ Despite spending less time on Instagram, you wake up to a flood of DMs & sales because your Automations do the hard work for you.
✔️ Your engagement is boosted by up to 600%.
ready for this
Hear from another student
let me inside
BEFORE
• Knew she needed to set up DM Automations but put them in the 'too hard basket'.
AFTER
• Found them "so easy" to set up.
• Woke up to three online sales and a wholesale order from her first DM Automation.
• Has since set up two more DM Automations and is excited to set up more.
• "If you're on the fence, I highly recommend the Automations that Sell course"
Amanda, Scented Purpose
FAQ's
Upon joining, you will receive instant access to the course content. Your log in will be emailed to you straight away.
Fear not! Manychat is a Meta-approved platform that’s in compliance with Instagram’s terms & policies.
No, and the price point of the course is reflective of this. If you do get stuck, there’s a Troubleshooting lesson that includes solutions to roadblocks and provides multiple avenues for you to take if you do need further assistance. To minimise roadblocks it’s recommended that you consume the course is sequential order & avoid skipping any lessons.
Not at all! There is a free Manychat plan if you’re not wanting to pay yet. I’ve provided over 10 DM Automation Templates that can be used specifically on the free plan. When joining you will also get a coupon code to join Manychat Pro for free for 30 days.
Get Locked In at the
'Master Your Reels Alumini' Rate
Sell Your Products on Autopilot
with my 4-part framework inside 'automations that sell'